The Peruvian delegation got excellent results after taking part for the first time in the world’s most important television and cinema trade fair. Their productions will be coming to screens in the United States and Latin America.
Peru was able to make key business contacts with international business people opening up a wide range of possibilities for purchasing, co-production and carrying out of future projects with major opportunities for investment at MIPCOM, the entertainment world’s most important film and TV trade fair.
“Our objective has been to present Peru as a viable alternative for audiovisual production in general, as well as showcasing the stunning and varied locations that it possesses. I’m certain that we’ve achieved this; every businessperson has been stunned by what they saw”, said Mariella Soldi, subdirector of PromPeru’s Marca País (country brand).
Soldi added that in Peru there are companies that offer high quality audiovisual products and services from talented people, at highly competitive prices and that meet international standards.
During MIPCOM 2017 (Marché International des Programmes de Communication) it was also announced that the Peruvian co-production “Siesta Z” had been nominated for an Emmy in the Kids Animation category. It was produced by Red Animation, a Peruvian/Brazilian company led by producers Milton Guerrero and Sabrina Bogado. The program is broadcast in Peru, Ecuador, Colombia and Argentina and another 30 counties in Asia, the Middle East, Africa and Eastern Europe.
FLI International, a company led by Miki Ivcher, celebrated the sale of 3,500 hours of air time on Frecuencia Latina to Cadena Ser in the US. Likewise, it sold the film “La Peor de mis Bodas (My Worst Wedding)” to the well-known audiovisual content platforms BLIM and Cine Latino and, in a first for the industry, sold “Tres Familias (Three Families)” by the Ecuadorian production company Ecuavisa to TV Azteca to be adapted.
Tondero Distribución, Tondero Films’ commercial division, led by Cecilia Gomez de la Torre, announced the upcoming distribution of the Peruvian film Juego Siniestro (Sinister Game) in Argentina, Paraguay, Uruguay, Chile and Central America through a distribution contract with Netminds Media Group.
Peruvian audiovisual content creation and marketing companies present at MIPCOM 2017 included América Televisión, Tondero Distribución, Transversal Films, Frecuencia Latina Internacional (FLI), Red Animation, 111 Producciones, Rayo en la Botella, Makaco, Alligator and Quechua Films, who received important international executives that found Peru to be an excellent alternative for their production and content needs.
Source: Señal Internacional
