PERU PROMOTES ITSELF AS A LOCATION DESTINATION

At the 65th Cannes Lions International Creativity Festival 2018.

With the aim of promoting Peru as a location destination, Marca Peru has been at the 65th Cannes Lions International Creativity Festival which took place between 18 and 22 June at the Cannes Palace of Festivals and Congresses in Cannes, France.

As part of the Festival and in collaboration with the Association of Cinema Advertising Production Companies, Peru will present itself as a destination for film locations to a select crowd of international publicists, creatives, producers and art directors. These are the people responsible for creating and making decisions regarding producing adverts, videos, films and audiovisual work in general.

This presentation will be given to coincide with the Peru vs France match at the Russia 2018 World Cup on 21 June. A “Peru Hacking France” space will be created for the event where, before the match, the marketing experts can watch videos promoting Peruvian locations as well as advertising success stories and audiovisual pieces produced in our country.

The Cannes Lions International Festival of Creativity is the most important event in global advertising, attracting thousands of representatives from around the world who wish to see the work of the candidates selected for the Lions awards, as well as to attend seminars, workshops and professional training.

Figures for the Cannes International Creativity Festival 2017

More than 16,000 people from 95 countries attended, more than 30% of whom represent internationally renowned communication companies.
More than 4,700 companies were present, with the most important senior managers from each of these attending.
In the 2017 edition, the festival generated more than US$290 million dollars.