Big launch of the Peruvian audiovisual industry at MIPCOM

For the first time at Cannes, the Peruvian audiovisual industry took part with its own stand that brought together nine companies, including production companies, distributors and service providers who were able to close major deals.

Supported by PromPeru, the Ministry for Overseas Trade and Tourism’s specialist technical body responsible for supporting the country internationally, the Peruvian delegation presented new series, feature length films, VR/AR content, animation and above all highlighted the country’s competitive advantages for audiovisual production: cost, locations and climate.

Mariella Soldi, subdirector of PromPeru’s Marca País (Country Brand) states: “The objective of our participation was to present Peru as a viable alternative for audiovisual production in general, as well as showcasing the varied and stunning landscapes our country has to offer. I’m certain that we’ve achieved this.”

Soldi added that in Peru there are companies that offer high quality audiovisual products and services from talented people, at highly competitive prices and that meet international standards.

Amongst the big announcements at the event was the Emmy nomination for Siesta Z in the Kids Animation category which will be presented in April 2018. Created by El Perro en La Luna (Argentina), this is a co-production with PakaPaka (Argentina), Señal Colombia, Educa (Ecuador) and Red Animation, a Peruvian and Brazilian company led by Milton Guerrero and Sabrina Bogado respectively. The program is currently shown in Peru, Ecuador, Colombia, Argentina and a further 30 countries in Asia, the Middle East, Africa and Eastern Europe.

FLI International, a company led by Miki Ivcher, confirmed the sale of 3,500 hours of Frecuencia Latina air time to Cadena Ser in the US, of the film La Peor de mis Bodas (My Worst Wedding) to Blim (Mexico) and Cine Latino (USA) and of the series format for the Ecuavisa (Ecuador) series Tres Familias (Three Families) to TV Azteca to be adapted.

Tondero Distribución, the commercial division of Tondero Films (Peru’s main producer of feature length films), took part in MIPCOM with Cecilia Gómez de la Torre who announced the upcoming distribution of the film Juego Siniestro (Sinister Game) in Argentina, Paraguay, Uruguay, Chile and Central America through a distribution contract with Netminds Media Group (USA). It also signed a distribution agreement for programs from Peru’s America TV for the international market, and presented Alligator Entertainment, a virtual reality content production company which made an impact at the Cannes festival.

Other companies that took part include Transversal Films, 111 Producciones, Rayo en la Botella, with Ricardo Morán, the well-known Peruvian TV star, Makaco and Quechua Films, who met with international executives who found a great regional alternative for their production and content needs.

Source: International Press